2008 - It’s a Holeys New Look
January 8th, 2008
2008 - It’s a Holeys New Look >
Holey Soles unveils new brand identity
What do you do after another great year of success, when 2007 included record sales growth, awards for being one of Canada’s fastest growing companies and having a leader who is acknowledged for being one of the best entrepreneurs in a variety of categories? Well, if you are an innovative lifestyles product company like Holey Soles, you re-invent yourself and continue to connect to your customers and consumers.
The brand identity will reinforce its positioning as a lifestyle brand that lets people express their playfulness. “We try not to take ourselves too seriously and we felt that the name Holeys embodies who we are as a company. It had become an affectionate nickname by our customers in any case” states Joyce Groote, President & CEO of Holeys. “We are excited about simplifying the name, because we are so much more than a footwear company. We speak to consumers who embrace positive, active lifestyles and like having fun. We will continue to build products that suit their lifestyle needs as well as let them stand-out in a crowd. As we continue to service our partners with the right products and timely delivery, we expect 2008 to be our best year yet.”
The new Holeys was first unveiled to the trade industry at various trades shows in January & February. A new trade booth has been constructed that brings the Holeys playful attitude to life.
We invite all to experience the new look, feel and products at Holeys.
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